Schedule A·Engagement Brief·MECLABS Institute

Engagement Overview

Equip your team to confidently and independently apply the core principles of this engagement — from initial instruction to durable, day-to-day practice — through one full day of live interactive teaching, hands-on on-site coaching, and three months of sustained coaching reinforced by an AI-powered coaching agent.

1: Full day of live teaching
3: Months of coaching
15: Participants / Guild seats
8: Named deliverables

I/Discovery & onboarding

How the engagement opens, and the cadence that keeps it on track.

Onboarding Virtual Meeting: Confirm key contacts
Request and confirm access to data and systems
Align on goals, constraints, and success measures
Confirm workstreams and deliverables
Schedule recurring status meetings
Status & Coaching Virtual Meetings: Review progress and decisions
Surface risks and next actions
Keep implementation and testing on track

II/Workstreams

Four workstreams, each with a named split of responsibility and its deliverables of record.

Live Interactive Teaching Session

Full day · two half-days · up to 15 participants

A single full-day, live and interactive session presenting the core principles and methodology that anchor the engagement — worked examples, guided exercises, and live Q&A, so attendees leave with working command of the concepts.

MeclabsAI provides: Curriculum, facilitation, and session materials.
Customer provides: Designate participants, secure full-day attendance, provide venue or platform and logistics.

LTSLive Interactive Teaching Session (Full Day)
SMKSession Materials & Curriculum Kit

Additional participants may be added at $500 USD per person. Curriculum detailed in Exhibit A.

On-Site Coaching & Instruction

Hands-on · on the team's own work

Coaching alongside the team to translate the taught principles into applied practice — observing, guiding, and correcting in real time on the situations the team is actually facing.

MeclabsAI provides: Provide coach(es) and instructional guidance.
Customer provides: Host the on-site engagement, make team members and work available, provide access and workspace.

OSCOn-Site Coaching & Instruction Sessions
CAPCoaching Notes & Applied Action Summary

Three-Month Coaching Program with AI Coaching Agent

3 months · 3 × 1-hour live sessions

One one-hour live coaching session each month reinforces the principles, resolves obstacles, and advances application of the methodology. Between sessions, an AI-powered coaching agent supports the team's day-to-day work.

MeclabsAI provides: Schedule and conduct monthly sessions; provision the AI coaching agent.
Customer provides: Ensure participation in monthly sessions and designate agent users.

MCSMonthly Coaching Sessions (3 × 1 Hour)
ACAAI-Powered Coaching Agent

AI Guild Membership

Up to 15 seats · 12-month scholarship

The Guild is a research-and-learn community of customer-first marketers that grounds AI-powered marketing in proven conversion principles. Each seat includes the Guild Master AI agent (trained on 10,000+ experiments), original research briefings with click-simple workflows, monthly community sessions, and the certified training path including “Become a Marketer-Philosopher.”

MeclabsAI provides: Provision memberships and onboarding.
Customer provides: Designate the individuals to receive seats.

AIGAI Guild Membership — Up to 15 Seats (12-Month Scholarship)
GTCGuild Tools, Research & Community Access

Seat count appears as both 15 and 25 in the source language — confirm before provisioning.

III/Continue

Where the program lives once the engagement is underway.