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On Demand·Course Curriculum·MECLABS Institute
Become a Marketer-Philosopher
Create and optimize high-converting webpages
The complete FastClass library, sequenced as it is taught: five units tracing the prospect’s thought sequence from preparation through the exchange. Every entry opens the session in the MECLABS course library.
- Format
- On-demand FastClasses
- Sessions
- 27 across 5 units
- Delivery
- MECLABS course library (LMS)
01/Unit
Prepare
9 sessions
1A – Marketer
1B – Prospect (The Who)
1C – Objective
02/Unit
Connect
8 sessions
2A – YES, I will pay attention
2B – YES, I will engage deeper
- Above-the-Fold PsychologyHow to optimize the top 4 inches of your webpage
- Above-the-Fold Strategy4 ways to write powerful sub-headlines
- Above-the-Fold EnergyHow to engage the prospect’s mind with a carefully crafted opening
- Above-the-Fold OptimizationHow to improve conversion with powerful bullet points
03/Unit
Explain
3 sessions
04/Unit
Persuade
2 sessions
4A – YES, I want this now
4B – YES, I want this from you
05/Unit
Exchange
5 sessions