What transferred · Case 1 of 8

Prospects found more value — and were more motivated to call — when the page detailed who they would actually be speaking with.

What transferred · Case 2 of 8

Putting the form directly on the page and deleting the step that followed it removed friction and lifted lead rate.

What transferred · Case 3 of 8

Reducing form friction and stating plainly what the incentive was worth nearly doubled completion — and lifted incentive downloads 169%.

What transferred · Case 4 of 8

More steps, not fewer: breaking the funnel up simplified each step, and capturing email early created a recovery channel worth 1,600 leads a month.

What transferred · Case 5 of 8

Clarifying what the membership was worth, while stripping the application down, tripled completion — a projected $3,848,075 over twelve months.

What transferred · Case 6 of 8

Six months of iteration across Free, Commissioner and Premium games — every lift held at a 95% minimum level of confidence.

What transferred · Case 7 of 8

A “Read Reviews” link, placed in the middle of the pod, clarified that reviews were even available. Every treatment using that placement beat its counterpart.

What transferred · Case 8 of 8

A progress bar that outlined the reservation process reduced friction and answered anxiety — the reservation was not a final commitment.